© 2018 By Rachna Sachasinh

My work history

 

 

SUMMARY OF QUALIFICATIONS

  • Writing and editing with a focus on travel, culture. development and environmental issues

  • Content development 

  • Brand storytelling

  • Staff training

  • Marketing and communications for artisan and luxury brands and social enterprises

  • Operations and projec management for hospitality and artisan businesses

  • Languages: English (fluent);  Spanish, Hindi, Punjabi, Thai & Lao (basic)

 

 

EDUCATION

 

PRINCETON UNIVERSITY

Princeton, NJ USA

Bachelor of Arts, 1991

Major: Woodrow Wilson School for Public and International Affairs

 

PROFESSIONAL EXPERIENCE

 

Freelance Journalist & Writer

Luang Prabang, Laos PDR & Bangkok, Thailand

2014 - present

  • Freelance reporter with published work in leading SE Asian newspapers and magazines

  • Research and report issues related to social enterprise, sustainable development, economic and environmental policy, culture and travel

  • Portfolio available at: www.sachasinh.com

 

Consultant: Marketing, Staff Development & Copywriting

Luang Prabang, Laos PDR

2014 - present

  • Develop original and persuasive copy for print and web-based marketing materials

  • Create and implement staff training programs for social enterprises and hospitality brands - with emphasis on international business and service standards

  • Clients include: Saboan Crafts, Traditional Arts and Ethnology Centre, Burasari Group

 

Consultant: Program Documentation                                                                     

Social Economic Development Network, ActionAid Myanmar-- Nyaung U, Bagan, Myanmar

Januray - February, 2015 

  • Researched and produced an impact assessment on the Social Economic Development Network and the Craft Producers Network operated by ActionAid Myanmar in the Dry Zone region of Mandalay-Bagan

  • Conducted extensive in-field interviews and case studies of program participants, including village-based artisans, AcitonAid staff, design teams and government and regulatory agencies

  • Analysed findings and produce a report on the goals, structure, impact and potential for replicaiton in other parts of Myanmar

 

Consultant: Marketing and Sales Training

Social Economic Development Network, ActionAid Myanmar -- Nyaung U, Myanmar

February - March,  2015

  • Led a two-day workshop to train program staff on the fundamentals of sales and marketing, social business development and product knowledge

  • Worked with staff to develop skills and tools to communicate the mission and production process in order to achieve financial goals and social impact

 

Communications Manager                                                                      

Ock Pop Tok -- Luang Prabang, Laos PDR

May, 2014 - January, 2015

  • Developed and refocused the company’s brand identity, core messaging, ethical policy, goals and vision across all channels

  • Managed content strategy, external media relations and internal communiqués, resulting in international media exposure, including The Bangkok Post, National Geographic Traveler, Apple Daily, Sabaidee Magazine, Champa Magazine and Mahachon Thai

  • Established training materials for three retail stores with a collective staff of 25 to enhance customer experience with product knowledge, company mission, textile techniques and cultural significance of products

 

Operations and Sales Manager

Futo Wines -- Napa, CA USA

2012-2013

  • Responsible for sales, marketing, and daily operations including customer relationships, talent management, logistics and shipping, and media relations

  • Collaborated with General Manager on annual budget and sales strategy and developed complementary marketing strategy to convey brand identity

  • Responsible for an increase in wholesale accounts by 30% over previous year through partnership management

 

Business Development & Operations Consultant

Hartwell Vineyards & Darioush Winery -- Napa, CA USA

2006-2012

  • Industry expert in strategic and organizational operations of small-to-medium private wineries in the region

  • Consulted on enhancement of client services, brand development, CRM protocols, talent development, and implementation of efficiency systems

  • At Hartwell: Increased wine club membership by 25% and sales by 35%, and reduced attrition by over 50%. Introduced innovative payment and shipping protocols that increased revenue by 30% and reduced losses by over 40%

  • At Darioush: Developed a client services program for high net worth clients, reducing attrition rates in members by 50%

 

Co-Founder & Field Operations

CHAAC MOL Cacao Project -- Sonoma, CA USA

2008-2012

  • Co-founded bean-to-bar chocolate company working with grassroots farmer organizations in Tabasco and Chiapas

  • Consulted on business development, promotion, and logistics for organic cultivation and post harvest practices

  • Responsible for sourcing and exporting cacao from Mexico

 

Chief Operations Officer, Co-Owner

KaderSachasinh, Inc -- San Francisco, CA USA

1995-2002

  • Developed a business venture to procure and market traditional handicrafts from Mexico, Egypt and India

  • Implemented training for design and production and financial literacy for artisan cooperatives

  • Established exhibits and pop-up shops to promote consumer understanding and value of artisan materials and techniques

 

Managing Editor

agAccess Publishing -- Davis, CA USA

1995-1998

 

Researcher

Rajasthan Farmers Union -- Jhunjhunu, Rajasthan India

1993

 

Research Assistant

Thailand Development & Research Institute -- Bangkok, Thailand

1992

 

 

For a printable version of my CV, please visit the About Me page and send me a note.